We bought a new Lifetime cooler and based on our experience so far it exceeds or at least equals the performance of the Yeti coolers but at more than a third of the cost of their smaller Tundra 45.
I mention that it leaks around the seal in my video but I am only repeating what others have said in reviews. I had the cooler full of ice in the back of my pickup for five days through all kinds of driving – including 4-wheel driving on the sand at 30+ MPH – and I have not had any leakage at all.